Your tailored action plan
Every interaction your customers have with your site sends you a signal about their intent. You might not know who they are or where they are based, but you do know that they have at least some interest in your products.
Personalisation means leveraging those signals, however minor, to help your customers find the products they want, without going to your competitors. Our recommendations are ranked below, based on your response from the previous page.
Based on your response to the ordering activity, our recommendations are ranked below
Offer advice on trends and products
Offer user accounts to help shoppers pick up where they left off
Use wishlists and favourites to encourage shoppers to purchase
Use product attributes to make recommendations
Your next steps
Offering personalised product recommendations doesn’t have to be difficult. Find out what signals your shoppers are sending you, then leverage those signals to encourage purchase. These four tips will help you get started.
Mark as complete
Use your expertise to showcase related productsTop tip: Showcase ads let you promote related products alongside one another to highlight trends or combinations. Find out how
Offer user accountsTop tip: Check if your website hosting service or platform offers the ability to offer user accounts.
Offer a wishlist or favourites featureTop tip: Speak to your development team or check what plugins are available for your e-commerce site.
Make product recommendationsTop tip: As your business scales, you may want to investigate Google Cloud as a scalable approach to leveraging product attributes to deliver recommendations. Investigate Google Cloud
Keep track of your actions
Keep track of your actions and download your personalised planget_app Download plan