Plan your first test
It can be tempting to think that you know where your website works, and where it doesn’t. But there’s a problem: you’ve used your website before. You know where the problems are and you intuitively avoid them. You know why design decisions were made and the constraints that influenced them.
User testing gives you an objective insight into your retail site, based on the experience of real shoppers. Follow these steps in order to run your first user test.
Based on your response to the ordering activity, our recommendations are ranked below
Recruit your test group
Make it challenging
Test across devices
Test little and often
Your next steps
Removing friction from the path-to-purchase doesn't have to be difficult. The following steps are simple technical steps are simple technical fixes that will quickly improve your customers' experience this is to increase the characters to 250 and see if it
Mark as complete
Find your usersTop tip: Websites like usertesting.com let you recruit users based on attributes like age, location and gender. You will be sent videos of their interactions with your website so that you can watch their behaviour and gain insights.
Set your challengeTop tip: Set authentic challenges based on what you think your customers are looking for when they come to your site. For example, if you sell cycling gear, watch how they search your site for helmets.
Test across devicesTop tip: Set up the same test across devices to gain insights into the different actions your shoppers are taking. For example: How many pages do they look at on desktop vs mobile? If this is different, why do you think that is?
Find new users for subsequent testsTop tip: Try to avoid using the same users for multiple tests. As they get used to your site, they tend to stop behaving like actual shoppers. Instead, they ‘work around’ any quirks in your site’s design. Seek out new testers for more accurate insights.
Keep track of your actions
Keep track of your actions and download your personalised planget_app Download your plan